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Matt Nettleton | Indianapolis, IN

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Sharing the books I've read each year since 2017 has been an exciting experience for me. It's been a great way to connect with people who share my passion for reading. This has been my most popular email and social media post every year. 

This experience has taught me two things. Firstly, business people are aware that continuous learning is essential. Secondly, they need a gentle push in the right direction. Without further ado, here's my 2023 List of Books.

These three books are all part of an arc that can really clarify how to think about what you are doing, what you have done, and what you want to do. Benjamin Hardy, working with Dan Sullivan, has put together a set of books I will reread and rely on for the rest of my business and personal life.

1. 10x Is Easier than 2x By: Dan Sullivan, Dr. Benjamin Hardy 

2. The Gap and the Gain By: Dan Sullivan, Dr. Benjamin Hardy 

3. Be Your Future Self Now By: Dr. Benjamin Hardy 

4. The 80/20 Principle and 92 Other Powerful Laws of Nature By: Richard Koch 

Understanding how to appropriately focus on a smaller area of opportunity to create a bigger result has been a theme for me in 2023. This is a handy guide to make that happen.

5. The Wright Brothers By: David McCullough 

Nobody thought it was possible. But the quarrelsome Wright Brothers became obsessed and then did the work to barely succeed. By the way, their competition failed even with government funding

6. Outlive: The Science and Art of Longevity By Peter Attia MD 

This year I lost fifty pounds and got back into lifting some weights. Reading this book opened my eyes to my personal future.

7. The Second World War: The Grand Alliance By: Sir Winston Churchill 

The stories and lessons from Churchill are valuable. What I really got out of this book is yet another confirmation of how good our lives are based on the sacrifices others have made.

8. Breaking the Habit of Being Yourself By: Joe Dispenza 

Another book about framing your future by managing what you think about your past. 

9. Yes!: 50 Scientifically Proven Ways to Be Persuasive By: Robert B. Cialdini 

Dr. Cialdini gives great functional examples of ethical ways to stack the deck in your favor. Each of the examples gives a 1% edge to you but those small edges add up.

10. Acres of Diamonds By: Russell H. Conwell 

Russell Conwell gave this presentation more than 6,000 times. He did it without slides or microphones and he changed people's lives. 

11. Make Your Bed: Little Things That Can Change Your Life By: Admiral William H. McRaven   

Too often we want to change the world without getting our own house in order. Well, the best place to start making changes is right at home. First thing in the morning.

12. Meditation for Fidgety Skeptics By: Dan Harris 

In January of 2024, I will hit my goal of starting 1,000 days in a row by spending 5 minutes meditating. I would not have done it without reading this book. To say I am a fan is an understatement.

Other great books

Recently, I started a podcast called Default Profitable. You can listen to episodes here As part of the podcast I interview business owners and ask them for book recommendations. Here is the list they came up with.

Books by Pete the Planner 

You’re Always Being Interviewed by Ron Brumbarger 

Who Moved My Cheese by Spencer Johnson 

Crossing the Chasm by Geoffrey Moore 

The Lean Startup by Eric Ries 

Radical Candor by Kim Scott 

Good to Great by Jim Collins 

Emotional Intelligence by Travis Bradbury 

Start with Why by Simon Sinek 

Atomic Habits by James Clear 

Lead From the Start Here 

Taipan by James Clavell 

Blood and Treasure by Bob Drury and Tom Clavin 

Traction by Gino Wickman. 

Building a StoryBrand, by Donald Miller 

Alchemy by Rory Sutherland 

Brainfluence by Roger Dooley 

Thinking Fast and Slow by Daniel Kahneman 

Everybody Writes by Ann Handley 

Thinking Fast and Slow by Daniel Kahnman 

Nudge by Richard Thaler 

Scaling Up – Verne Harnish 

Obviously Awesome – April Dunford 

An Effective Life – Stephen Covey 

You Can’t Teach a Kid to Ride a Bike at a Seminar by David H. Sandler 

Patrick Lencioni Books 

Inspired by Marty Cagan 

Sales Fusion 

How to Win Friends and Influence People by Dale Carnegie 

Who Moved My Cheese by Dr Spencer Johnson 

Raving Fans by Ken Blanchard and Sheldon Bowles 

The 22 Immutable Laws of Marketing 

Yes You Can Do It by Claudia Reuter 

What the Heck is EOS by Gino Wickman & Tom Bouwer 

Start With Why by Simon Sinek 

Leadership & Self Deception by Arbinger Institute 

Radical Candor by Kim Scott 

Traction by Gino Wickman 

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