Growing up, I was raised by an optimist and a pessimist. My mom was probably the happiest, funniest, friendliest person you could ever meet. She made sure that I was raised with an altruistic mindset, wishing nothing but good for everybody and doing my best to help people out. As I started to learn and mature, I asked her about why she was helping some people she really did not like. Her response was simple. "Matt, everybody can be better off, and helping them helps the community. Remember, 'a rising tide lifts all boats.'"
Little did I know that her message was the big message I would pick up while studying economics later as I attended college. Once again I learned that when it comes to the economy when things are good "a rising tide lifts all boats." The boom years of 2016 to 2019 through Q1 2020, really proved that my mom and my econ professors were all geniuses. For more than 5 years (until March 2020) a rising economic tide really did raise everybody's boat. For a majority of small businesses those years were excellent, buyers were abundant, profits were comfortable and, with some effort, it was pretty simple to get out and find ready willing and able prospects to grow your revenue.
But then Covid-19 hit, and now the other half of my parent's message is making sense. My dad is a great guy, but unlike my mom, he is pretty good at keeping his mind focused on the downside of what is actually happening. His message to me has always been a little different. He reminds me that "Even dead fish float." What he means is when the tide rises, everything moves up-but not everything is a boat. His point is really simple; bad economies do not create weakness-bad economies expose a weakness.
We are living with my Dad’s message. Here we are in 2020, in a massive disruption started by a global pandemic. I am seeing many of the same things I did in the last recession. The salespeople they thought were great turned out to be doing nothing more than riding the tide of a few key clients who were growing. The salespeople who were willing to cut a little price in the good times are getting killed now that they have nothing to fall back to other than price cutting. Those salespeople who did not consistently prospect have watched their sales volume collapse now that competitors are poaching their accounts.
A few months ago, these weaknesses may not have mattered; the economy was strong, buyers were plentiful, and margins were healthy. The economy was growing and having weak sales processes and the wrong sales teams were problems, but they just were not big enough problems to fix. TODAY, it is different. Your business is being held, hostage. Your sales team is in control of your future and unless you know they are working from the right strategy, in the right structure, and have the right skills, even the recovery is going to be a challenge.
We help our clients succeed regardless of the economy. We help them understand how to build a strong sales strategy, a successful sales structure, and the right sales skills. And we also help them make sure they have the right sales staff. Do you find yourself asking, "Do I have the right people, are we doing the right things, are we getting all of the success we deserve from the market?" Well, then it might be time for us to talk 317.678.8800 or firstname.lastname@example.org.