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Matt Nettleton | Indianapolis, IN

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Matt Nettleton

Sharing the books I've read each year since 2017 has been an exciting experience for me. It's been a great way to connect with people who share my passion for reading. This has been my most popular email and social media post every year.  This experience has taught me two things. Firstly, business people are aware that continuous learning is essential. Secondly, they need a gentle push in the right direction. Without further ado, here's my 2023 List of Books.


I read every day! Reading is vital if you want to increase your odds of success. With that in mind here is a quick rundown of the books. Here is a quick summary of my top books and then the list of the others I managed to read.

For a majority of small businesses recent years were excellent, buyers were abundant, profits were comfortable and, with some effort, it was pretty simple to get out and find ready willing, and able prospects to grow your revenue. But now the never-ending pandemic has changed our economy we are learning bad economies do not create weakness, bad economies expose a weakness.

I'm an avid reader and in 2017 I started sharing the books that I have read in that calendar year. Every year since then this has been my most opened email and my most clicked social media post.

If you think the key to success is to set goals and visions for the new year, you are going to be soundly disappointed. When it comes to producing long-term consistent success when it comes to success Process trumps Goals.

It goes without saying that 2020 gave me more time to read books than any other year of my life. As somebody who enjoys learning and sitting in a quiet room reading, I can only say I miss the hustle-bustle and noise of the pre-Covid world.

There is chaos in the marketplace. Keeping this in mind, there are three things you must absolutely do, right now, today, to have any chance of getting out in front of what's coming.

I have had many companies ask me to provide sales training that I could predict would fail. Sales training will fail for 4 specific reasons.

Each week I am confronted by at least 3 salespeople looking for the easy button, they want me to give them that one move, the hidden technique, that shortcut, that can turn them into a master of prospecting, closing or negotiating.

As a sales trainer, I can easily sort sales people into groups bees or meerkats. Bees are perfectly functional and do exactly what they have always done--no more and no less--and they look busy. Meerkats are different. They do well , but they practice. They learn and they improve. And they keep trying to do more.